

Most perks-platform sales pitches start with the assumption that the right answer is buying a platform. For sub-15-person UK businesses, this is often wrong. The combination of a free public directory, three or four direct corporate-rate sign-ups, and £100/year of founder time produces a perks programme that genuinely works — at zero platform cost. This guide is the playbook for that approach: how to offer real, used employee perks without an HR-software subscription, and the right moment to graduate to a paid platform.
A credible perks programme without paid platforms has four ingredients:
Total cash cost for a 10-person team: around £400/year for the EAP, plus zero for everything else. For comparison, a Perkbox subscription at the same headcount runs £600–£900/year. The free stack is genuinely competitive.
Several free public directories cover the UK employee-discount space without requiring employer sign-up:
Pick one as your team's primary directory. Bookmark it, link it from your team handbook, mention it in onboarding. The whole exercise takes 20 minutes. There is no employer admin, no per-seat cost, and the catalogue is curated rather than overwhelming.
The best discounts are not on the discount portals — they are direct corporate schemes set up for free with the merchant. The five worth setting up almost regardless of your business:
Free DSE eyetests for VDU users, plus a contribution towards glasses required for DSE work. Required by UK Health & Safety legislation. £15–£20 per voucher for the employer; free at point of use for the employee. Set up at corporate.specsavers.co.uk — takes about 30 minutes online.
20–25% off gym memberships at 350+ UK clubs. No-contract structure. Set up by emailing the PureGym corporate sales team — typically 1–2 days to provision. Current PureGym offer.
Up to 30% off Samsung Galaxy phones, tablets, TVs and home appliances for verified employees. Set up takes about an hour online; staff sign in with workplace email or a corporate code.
For businesses that buy coffee for clients or office moments, plus a partner-discount layer for staff. Easy online setup.
Negotiated business mobile contracts at wholesale rates. Beats consumer SIM-only plans by 20–35%. See our business mobile guide.
Five direct sign-ups, set up over a single afternoon, give your team genuine and substantial perks without any subscription cost.
Free perks fail when nobody remembers they exist. A 30-minute Friday round-up from a manager or founder, recurring weekly, doubles long-term active use. The format that works:
This can be drafted by AI in 5 minutes and posted to Slack/Teams/email. The cost is genuinely zero. The effect on perks engagement is consistently the largest single intervention available.
Of the four ingredients, this is the only one with a real cash cost. Spectrum.Life, Health Assured and BHSF all run small-team EAPs starting at around £30–£50/employee/year. For 10 employees, you are looking at £300–£500 for 24/7 confidential mental-health, legal and financial support. It is the highest-impact wellbeing perk — see our wellbeing perks guide.
Honest about the trade-offs. The free perks stack has limitations:
For sub-15-person teams, these trade-offs are usually worth taking. For 25+ employees, they start to bite.
Three signals that suggest you are outgrowing the free stack:
See our platform comparison when the moment is right.
| Component | Annual cost | Time to set up |
|---|---|---|
| Public directory (LeaveApprove Perks) | £0 | 20 min |
| Specsavers Corporate | ~£100 (vouchers as used) | 30 min |
| PureGym Corporate | £0 employer cost | 1 day |
| Samsung EPP | £0 | 1 hour |
| Caffè Nero Business | £0 | 30 min |
| EAP (Spectrum.Life) | £300–£500 | 2 weeks |
| Total | £400–£600 | ~1 day spread over 2 weeks |
For comparison, Perkbox at 10 employees runs around £600–£900/year. The free stack roughly matches it on direct cost, with arguably better content (the EAP, in particular, is a substantive wellbeing layer the standard SMB perks portal does not have).
A sensible UK SMB perks roadmap looks like this:
Sub-15-person UK businesses do not need to pay for a perks platform. A free public directory, a handful of direct corporate-rate sign-ups, an EAP and a Friday round-up produce a perks programme that genuinely works — at a fraction of the cost of a paid platform. Graduate to a platform when scale, candidate-perception and admin time justify it, not before. Browse the free LeaveApprove Perks directory.
LeaveApprove is leave management software built for UK businesses — track holidays, sick leave and TOIL in one place from £8/user/month.
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