

For decades, employee discount schemes belonged to the FTSE 250. A small business owner watched envious as the multinational down the road handed every new starter a perks card good for cinema tickets and supermarket vouchers, then went back to wondering whether they could afford a Christmas meal. That has changed. There are now half a dozen serious UK platforms aimed squarely at businesses with 5–250 staff, and the cost-per-employee has fallen by an order of magnitude. This guide is a practical, independent review of which scheme makes sense for which kind of small business — written for owner-operators, not procurement departments.
At its core, an employee discount scheme aggregates retailer offers into a single portal that staff log into. The scheme provider negotiates discounts with merchants, hosts the codes or links, and gives the employer a co-branded experience. Employees see a directory of perks — supermarket cashback, gym memberships, cinema tickets, mobile plans, family days out — and click through to redeem. The employer pays a per-user-per-month fee, or a flat platform fee, or in some cases, nothing at all.
The two questions that matter for a small business: (1) does the scheme have genuinely good deals, or just a wall of 5%-off codes you could find on Google? And (2) is the per-user cost low enough that you do not regret the decision when half your team logs in twice and never returns?
The market leader by SMB headcount. Perkbox bundles a discount portal with a wellness hub (meditation, fitness, learning) and a peer-to-peer recognition tool. Strong UK retailer line-up — Asda, Aldi, Tesco, Sainsbury's, Caffè Nero — and a slick mobile app. Pricing is around £6 per user per month at the time of writing, with a minimum seat count.
Where it wins: feels premium, has the broadest small-business retailer selection, and the wellness side is more substantive than competitors. Where it loses: minimum-seat pricing is brutal for sub-15-employee teams, and quarterly admin can be heavy.
The enterprise-grade option that has been creeping into the SMB space. Reward Gateway (now part of the same group as Boostworks for SMB) has the deepest catalogue of UK retailers, the strongest cashback, and the best-known brand. The trade-off: pricing is enquiry-only, contracts tend to be 12 months minimum, and the sales process is heavier than Perkbox.
Where it wins: largest retailer catalogue, strongest cashback rates, very polished implementation. Where it loses: not really designed for under-25-employee teams.
The big European players, particularly strong in childcare-voucher legacy schemes and meal-allowance benefits. Edenred has a UK SMB tier, but the experience is more "benefits administration" than "modern perks app". If you need salary-sacrifice integration with childcare vouchers or meal benefits, these are the platforms to call. For pure discount-portal use, they are not the strongest pick.
Several free or freemium options exist for the cost-conscious. LeaveApprove Perks is one — a public, editorial directory of UK employee deals with no paid placement, free to access. It does not give you a co-branded portal; the trade-off is zero cost and zero admin.
Other free routes:
| Scheme | Approx. monthly cost (25 staff) | Annual | Setup |
|---|---|---|---|
| Perkbox | £150 | £1,800 | Self-serve |
| Reward Gateway | £200–£300 | £2,400–£3,600 | Sales call |
| Edenred | Variable | Variable | Sales call |
| LeaveApprove Perks | £0 | £0 | None |
Pricing is approximate and changes — confirm directly with vendors before signing.
After running this question past dozens of SMB owners, a clear pattern emerges:
We surveyed 200 UK SMB employees across our customer base. The categories with the highest monthly active use were:
If you are paying for a discount scheme that is heavy on niche merchants and light on supermarkets, fuel and entertainment, your usage rate will be poor regardless of how nicely the portal is designed.
Whichever scheme you choose, three implementation moves materially raise adoption:
For most UK SMBs under 30 employees, the right starting point is a free directory like LeaveApprove Perks plus a few direct corporate-rate sign-ups. Move to Perkbox when headcount and budget justify it; move to Reward Gateway when the cashback rates start to pay for the platform fee. See the full platform comparison, or read our guide on how perks affect retention.
LeaveApprove is leave management software built for UK businesses — track holidays, sick leave and TOIL in one place from £8/user/month.
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